Big companies are blowing it,
I THINK RED BULL HAS THIS THING TO PUSH WITH THESE BIG PARK SHOOTS. IF THE MEDIA WON’T PUSH THINGS OUT OF THE PARK, I THINK WE HAVE A BIG PROBLEM.
WE ARE TRAVELING BACK BECAUSE COMPANIES SAY :“It’s a lot easier to make money off a 15-second Instagram of a kid in a park.” THEY JUST SEND A FILMER OUT FOR ONE DAY, FILM HIM, AND COME BACK INSTEAD OF GIVING MONEY TO BIG PROJECTS.
I EVEN HEARD A COUPLE OF MY COMPANIES SAY: “It’s hard for people to relate to powder and helicopters.” AND I’M JUST LIKE: DUDE, ARE YOU PEOPLE ARE OUT OF YOUR FUCKING MINDS RIGHT NOW?
I THOUGHT WE WERE TRYING TO SELL A FANTASY TO PEOPLE THROUGH THESE MOVIES. I DON’T KNOW HOW MANY PEOPLE HAVE A FANTASY TO GO TO ASPEN OR PARK CITY TO RIDE A GOD DAMN PARK CHAIRLIFT!
And so is the media.
I’M GOING TO CALL IT OUT, BECAUSE I HAVE NO PROBLEM DOING THAT AT THIS POINT. THE SKI WORLD AT THIS POINT, IT’S PAY TO PLAY. WHATEVER SPONSORS ARE THROWING OUT THE MOST MONEY TO FILMS OR MAGAZINES, THOSE ARE THE GUYS WHO ARE GOING TO GET THE SEGMENT OR THE ARTICLE.
So loosen up.
THAT’S THE REASON WHY I QUIT COMPETING: BECAUSE AT THE LAST CONTEST I DID, X GAMES, ALL I SAW WAS KIDS GETTING YELLED AT BY COACHES. NO KIDS WERE LIKE, DRIVIN’ OUT WITH EACHOTHER, NO KIDS WERE THROWING HIGH FIVES TO EACHOTHER.
SHIT, BACK IN THE DAY, WE WERE SMOKIN’ WEED AND THROWING HIGH FIVES IN THE START GATE WITH THE FUCKIN’ CAMERAS RIGHT IN OUR FACE! WE WEREN’T GIVING A SHIT, DUDE, BECAUSE EVERY DAY WAS A NEW DAY. WE WERE CREATING THAT DAY. WE WERE CREATING SOMETHING.
And do what you love.
WHAT I NEVER HAVE TO QUESTION IS MY LOVE FOR SKIING. OR THAT I WILL BE IN THE MOUNTAINS EVERY YEAR UNTIL MY BODY PROHIBITS ME TO DO IT. IT’S JUST A BEAUTIFUL THING; TO HAVE COME THIS FAR AND STILL HAVE THE LOVE MORE THAN EVER FOR MOUNTAINS.