Influence This | Episode 22: Joey Weamer

Aug 13, 2026

Joey Weamer is a fifth-generation Montanan whose life has always revolved around snow. From skiing and snowboarding to pow surfing and snowmobiling, if it slides, Joey has probably spent time on it. For decades, Joey has worked throughout the outdoor industry, representing brands including WNDR Alpine, Opolis Optics, and Beringia Outerwear, while also making Cooke City his home and building a career as a backcountry ski guide, avalanche educator, and search and rescue volunteer. He's passionate about sharing powder days, teaching safe backcountry travel, and helping others develop a deeper respect for Montana's mountains. Away from the mountains, Joey is a proud father and grandfather, a role that's at the heart of the new short film Bonded, which explores the connection between family, guiding, and a lifetime spent in Montana's backcountry. Most recently, Joey partnered with longtime friend and professional skier Pep Fujas to launch a new marketing and branding venture focused on helping authentic outdoor brands tell their stories. With decades of experience in both the outdoor industry and the backcountry, Joey brings a unique perspective on skiing, business, family, and what it means to build a life around the mountains.